MySpace joins battle against Aids and global poverty

copyright Brandrepublic.com
by Danielle Long
published September 19, 2006


LONDON - MySpace is set to partner with Bono's latest activism venture Red in a joint campaign to eliminate Aids in Africa.

Red, which launched in February, raises money and awareness for the Global Fund to combat Aids, TB and malaria in Africa. Red partner companies, such as American Express, Motorola, Emporio Armani and Gap have created exclusive Red products that donate a portion of their sales to the Fund.

The European MySpace community will raise the profile of Red in cyberspace, enabling its users, which total 105m worldwide, to customise their profiles to show support for Red.

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