Tuesday, September 19, 2006

Sainsbury's signs as Yahoo! Answers first advertiser



copyright Brandrepublic.com
by Danielle Long
published September 19, 2006

LONDON - Yahoo! has signed up Sainsbury's as the first UK advertiser on Yahoo! Answers to capitalise on the success of the social search service, which has attracted 50m unique users worldwide in seven months.

Sainsbury's will sponsor the food and drink section of the Yahoo! Answers site, which resembles a large online forum where people can ask questions and post answers.

As part of the four-month Sainsbury's campaign, a "Daily Delicious" question will be posted everyday on the Food and Drink section, providing users with a forum to share food ideas and recipe tips. The questions will cover a host of topics from healthy eating to romantic meals for two.

FULL ARTICLE - http://www.brandrepublic.com/bulletins/digital/article/593025/sainsburys-signs-yahoo-answers-first-advertiser/

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