Monday, September 18, 2006

CBS Stops Charging for VOD: ad-supported VOD shows


copyright Adage.com
by Abbey Klaassen
published September 14, 2006

NEW YORK (AdAge.com) -- CBS has stripped the 99-cent price tag from its cable video-on-demand distribution and is offering eight free, ad-supported VOD shows on Comcast's platform this fall season.

he network will sell advertising separately for the on-demand programs, which include "CSI: Crime Scene Investigation," "CSI: Miami," "CSI: NY," "Survivor," "NCIS," "Numb3rs," "Jericho" and "Big Brother." Last November, when CBS began offering shows through Comcast VOD, the network kept national advertising embedded in the programs but still charged 99 cents for each episode.

FULL ARTICLE - http://adage.com/mediaworks/article?article_id=111855

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home