The Latest Discoveries About Male Shoppers

copyright Adage.com
by Andrew Hampp
pubilshed September 14, 2006

NEW YORK (AdAge.com) -- Metrosexuality is dead. Or if it's still alive, no one at today's "The Man Conference," presented by Advertising Age and Maxim, was checking its pulse. Testosterone-heavy topics such as beer, cars and razors were on the agenda for three panels, which were comprised of marketing directors from advertisers including Burger King, Volkswagen and Anheuser Busch, whose VP-brand management, Marlene V. Coulis, was the keynote speaker.

Spend more than they make
Rob Gregory, group publisher of Maxim, and Scott Donaton, associate publisher of the Ad Age Group, kicked things off by discussing the statistics of a 500-man survey conducted just weeks before the conference. The results spoke to the surprisingly high consumer activity of the average male. For example, 58% of men polled spend more money than they make each month. "It almost makes their target household income irrelevant," Mr. Donaton said.

FULL ARTICLE - http://adage.com/article?article_id=111857