YouTube named fastest growing online brand

copyright brandrepublic.com
by Joe Lepper
published September 14, 2006


LONDON - Social networking and video site YouTube is the runaway leader among the fastest growing online brands in the UK followed by Flickr and MySpace, according to latest research by Nielsen/NetRatings.

The results based on unique audience growth for the first six months of the year show that YouTube is the fastest growing website with a 478% increase in unique users.

In second place is photo sharing site Flickr with 131% growth, followed by MySpace with a 98% growth in third. British social network rival Bebo was placed in eighth place.

Despite the dominance of videosharing other sectors, particularly financial services and telecoms are also doing well. The fourth-fastest growing site is American Express with 97% growth and in seventh is Vodafone with 86% growth.

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