Political Ad Spending Could Hit $1.6 Billion This Year

copyright Adage.com
published September 14, 2006


NEW YORK (AdAge.com) -- Despite all the media chatter about Howard Dean's digital legacy and the rise of blogs and websites as the new powers of political marketing, local and national broadcast TV will continue to receive the overwhelming bulk of all ad spending during the upcoming primaries and presidential race, according to Evan Tracey, chief operating officer of the Campaign Media Analysis Group at TNS Media Intelligence.

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