Philips Innovative Ad Campaign Makes Media the Message

copyright Adage.com
by Matthew Creamer
published September 17, 2006

Sponsors Free Access to Premium Content on WSJ.com, ESPN.com

NEW YORK (AdAge.com) -- As part of its "Sense and Simplicity" marketing campaign strategy, Philips Electronics North America is making access to the premium content of WSJ.com and ESPN.com free to the public. The company is buying out the full WSJ site on three Fridays and the home page on five Fridays this fall. The ESPN deal will make its "Insider" sites dedicated to the MLB, NFL, NBA and college football free for entire weekends.

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