Tuesday, September 19, 2006

YouTube settles copyright issue in deal with Warner

copyright Brandrepublic.com
published September 18, 2006

NEW YORK - Video website YouTube has signed a deal with Warner Music Group to share revenue from online ads that appear on its site alongside uploaded Warner music videos. The agreement also applies to consumer-created content featuring Warner-owned music.

The deal, which takes effect later this year, settles a taxing problem for YouTube and allows it to avoid legal action for breach of copyright. The deal comes in the wake of accusations by music industry executives that it and similar sites are breaking the law.

YouTube is developing an automated system that will identify copyrighted music and video that has been uploaded by users. A percentage of advertising revenues from ads appearing with that content will then be given to Warner. The firm also said that it would make the system available to other copyright owners.

Chad Hurley, YouTube's chief executive, told The Wall Street Journal: "Warner Music Group becomes the first media company working with us to truly embrace the power of user-generated content and allow users to use their content in legal ways, and be able to benefit by generating revenue."

FULL ARTICLE - http://www.brandrepublic.com/bulletins/digital/article/593029/youtube-settles-copyright-issue-deal-warner/


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