Whisky galore: a TV channel just for Scotch
copyright business.scotsman.com
by William Lyons
published September 10th, 2006
A HOLLYWOOD film mogul is launching the world's first internet television channel dedicated solely to single malt Scotch whisky. The brainchild of Australian film producer Rob Draper, Singlemalt.tv, a 24-hour online whisky channel comprising news, features and ongoing series, will go live at the end of this month.
Hosted by industry 'nose' and best-selling author Charlie MacLean, the channel aims to tap into the growing worldwide interest surrounding single malt whisky. It will also be a pioneer in the online television market for specialist interest programming.
FULL ARTICLE - http://business.scotsman.com/index.cfm?id=1335502006
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