What's on TV? Soon, the Internet

copyright Adage.com
By Abbey Klaassen
Published: September 18, 2006

NEW YORK (AdAge.com) -- Ten months ago Steve Jobs shook up the TV industry by bringing the ladies of Wisteria Lane to iTunes. This time around, he's introduced something potentially more disruptive: a device that brings broadband content and the silver screen into the living room.

In the iTV future previewed at Apple's media event last week, consumers will be able to pause "Pirates of the Caribbean" bought from iTunes while catching up with ZeFrank and watching an ABC News webcast. But that isn't just the future; it's one example of how the long-promised convergence of the web and TV might actually be upon us -- this time for real.

FULL ARTICLE - http://adage.com/digital/article?article_id=111916