TV Marketing: Real World vs. Virtual World

copyright Adage.com
by Claire Atkinson
Published: September 19, 2006

NEW YORK (Adage.com) -- NBC, armed with its YouTube partnership and a slight bump in its promotional budget, has put internet initiatives at the core of its own fall marketing program. But if you're standing in an elevator, buying a spatula or shopping for furniture, chances are you'll run into some marketing for CBS' new fall slate.

The 'outernet'
"It's all about the outernet," said CBS Marketing President George Schweitzer, describing co-branding ventures with Pottery Barn, Williams Sonoma and American Airlines, among others retailers. "Our strategy is in reaching out to people while they are in the middle of their daily routine."

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