YouTube trifecta: CBS, Universal Music, Sony BMG Music deals

copyright Zdnet.com
by Donna Bogatin
published October 9, 2006

YouTube is carving its own route to video respectability and CBS, Sony BMG Music Entertainment and Universal Music Group want to be along for the ride, the company announced today:

1- CBS and YouTube Strike Strategic Content and Advertising Partnership

CBS to Distribute Daily Sports, News and Entertainment Programming through New Brand Channel: First TV Network to Test YouTube Content Identification Architecture To Connect and Engage with Viewers

2- Sony BMG Music Entertainment Signs Content License Agreement with YouTube

Alliance Adds One of the World's Largest Music Companies to Growing Roster of Media Companies Working with YouTube to Reach its Massive Audience

3- Universal Music Group and YouTube Forge Strategic Partnership

Innovative Video Distribution and Revenue Agreement to Enhance Entertainment Experience and Embrace User-Generated Content While Fairly Compensating Artists

FULL ARTICLE