Friday, October 06, 2006

Five Key Tips on User-Generated Media

by Alan Schulman
published September 29, 2006

As the unique numbers for consumer video sites like YouTube increase, Brand New World's creative chief warns brand marketers not to jump in so fast.

The rush to place brand advertising alongside the scores of consumer videos being uploaded each day on sites like YouTube and others presents interesting strategic and creative challenges to brand marketers seeking to grab eyeballs and online impressions while they can. The question is, are these really valued environments worthy of your brand? Or are you over-reacting to their viral appeal?



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