Friday, October 06, 2006

Rich Media to Change Political Marketing

by Chris Saridakis
published September 29, 2006

PointRoll's CEO describes the greater role rich media will play in the next presidential election, and why.

"I think the American people will be shocked by such contempt for their intelligence. This isn't Ivory Soap versus Palmolive." � Adlai Stevenson, 1952

Stevenson's quote was in response to the first-ever televised campaign ads, which were produced by Dwight D. Eisenhower. While Stevenson's remark around a newly formed, brand-based culture may have been cogent, his inability to adapt cost him an election as "I Like Ike" emerged as supreme. Harnessing new media has proven a difference-maker in many an election. The 2008 presidential election will be no exception.



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