Internet adspend set to outstrip national newspapers

copyright Brandrepublic.com
by Jennifer Whitehead
published October 4, 2006

LONDON - UK internet advertising spend rose by more than 40% in the first half of the year to £917.2m, and is now just under a percentage point behind national newspapers in terms of share.

According to figures released by the Internet Advertising Bureau in conjunction with PricewaterhouseCoopers, internet adspend now has a market share of 10.5%, compared with 11.4% for national newspapers. The IAB anticipates it will overtake spending on national newspapers before the end of this year.

Guy Phillipson, chief executive of the IAB, said: "The gap between online and newspaper advertising is narrowing fast and if this growth rate continues then we will be a £2bn medium by the New Year.

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