Friday, October 06, 2006

Red Bull Recycles

copyright threeminds.organic.com
by Adam Wilson
published October 2, 2006

We blogged earlier about Red Bull's Co-Pilot site. More Red Bull goodness to be found at Red Bull Art of the Can, which has attracted talented artists to pay homage to their brand (or at least their packaging).

A beautiful byproduct of this campaign is user-gen, user-distributed content like this YouTube video.

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