UK internet adspend to hit double-digit share of market

copyright BrandRepublic.com
by Jennifer Whitehead
published October 2, 2006

LONDON - UK internet adspend is set to hit 12.9% of total expenditure this year, the first time its share of the market has moved into double digits anywhere in the world.

According to figures published by ZenithOptimedia, internet adspend will also cross the double-digit mark in Sweden, where it will take a 10.5% share of the total 2006 adspend.

This puts internet advertising in a rare league with television, newspapers and magazines, the only other media that have a share of the advertising market over 10%.

Jonathan Barnard, head of publications at ZenithOptimedia, said: "Internet advertising has taken very little time to get up there and there are only three other double-digit media, it's amazing."

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