Blogs Affect Consumer Buying Decisions

copyright imediaconnection.com
by Diana Arterian
published September 18, 2006



Twenty-four percent of Generation Y currently read blogs regularly while 12 percent of Generation X and seven percent of people from the ages of 41 to 50 read blogs, according to a study by Forrester Research.

KnowledgeStorm and Universal McCann conducted a study on 4,500 business and IT professionals in order to find the impact of reading blogs on their purchases.

The study also found that more than 53 percent of those who responded to the poll were influenced in their workplace purchasing choices by the content in the blogs they read. Eighty percent of the respondents stated that they read blogs-- 51 percent of which said they read blogs at least once a week.