In Asia, MySpace Clones Stalk Cyberspace

copyright businessweek.com
by Kenji Hall, Moon Ihlwan, and Bruce Einhorn
published September 11, 2006



The huge success of the social networking site in the U.S. has inspired similar sites all over Asia. The business model is a perfect fit

How big is the social networking craze on the Net in Asia? Global investors will get a far better sense on Sept. 14 in Tokyo. That's when Japan's fastest-growing social networking site, mixi, will launch a much anticipated initial public offering. While mixi is no MySpace—there are currently 5 million users at mixi—its membership has quintupled in the past year. At 7 billion page views a month, mixi trails only Yahoo! (YHOO) and Google (GOOG) in Japan in online traffic and is the No. 37 site globally, according to Alexa.com.

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