Tuesday, October 17, 2006

Pigsback.com receives £2.5m to invest in marketing

copyright Brandrepublic.com
by Ben Bold
published October 17, 2006

LONDON - Private investor network Hotbed is investing £2.5m into consumer relationship marketing website Pigsback.com.

Pigsback.com will use the money to boost its marketing spend in an attempt to increase its membership to 1m users by the end of 2007. Activity will include direct marketing and TV and radio advertising.

The site is pitched to advertisers as an alternative to banner and pop-up advertising. Its 300-strong advertiser base includes Carling, Dell, eBookers, Kellogg, Nestle, Nokia and Vodafone.



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