Monday, October 16, 2006

How GoogTube Merger Will Change Online Media and Marketing: Experts' Predictions About Long-Term Impact

copyright Adage.com
by Abbey Klaassen & Gavin O'Malley
published October 15, 2006


NEW YORK (AdAge.com) -- What does Google's $1.65 billion acquisition of YouTube really mean for the future of online video-related media and marketing? That question has been ricocheting around boardrooms, business offices and bar stools throughout theindustry since the merger was announced last week. Ad Age asked five highly-respected authorities for their take on the landmark deal and its implications for the world of digital advertising. Read or listen to their answers below.

FULL ARTICLE

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