Disney President Anne Sweeney: Mobile and Web TV Are the Future

copyright Adage.com
by Claire Atkinson
published October 11, 2006


NEW YORK (AdAge.com) -- Outlining Walt Disney Co.'s strategy for tackling a consumer-driven TV future, Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC TV, revealed some of the company's numerous new-media initiatives around the globe at Mipcom, an international programming sales conference held this week in Cannes, France. Mobile TV, she told attendees, is going to be huge. Content delivered via wireless devices still has the potential to be a big winner, Disney executives believe, despite the company's decision to shutter its ESPN Mobile venture late last month.

A $27 billion market?
"Industry analysts predict that mobile television could be a global market worth as much as $27 billion by 2010," Ms. Sweeney said, adding that 500 million new wireless connections have been made globally in the past year.

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