Digital Media Buyers Love GoogTube Merger: View Move As Boost to Online-Video Inventory

copyright Adage.com
by Gavin O'Malley
published October 10, 2006


NEW YORK (AdAge.com) -- Less than a week after execs from Google and YouTube powwowed at a Silicon Valley Denny's, and a day after their announced merger, media buyers have already begun to adjust to the new digital landscape that marries the search giant to the online-video leader.

'Rock solid' model

"I couldn't be happier with the move," said Greg Verdino, VP-director of emerging channels at Digitas. "The AdSense model has been rock solid for Google, and now I see them extending that model into video."

"We've been in discussions with YouTube to determine how we can ingratiate ourselves into the user-experience and not disrupt it," said Sean Finnegan, U.S. director, OMD Digital. "You cannot deny that great a volume and that big a community."

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