Wednesday, October 11, 2006

'Beer Cannon' Generates Web Hits But Not Sales: See Video of Milwaukee's Best Viral Ad Effort

by Jeremy Mullman
published October 11, 2006

CHICAGO ( -- How much buzz does it take to sell Milwaukee's Best? Apparently a lot more than 3 million hits on YouTube and 197 blog mentions.

Beer Cannon
Proving that viral sensations don't always immediately translate into sensational sales, the bargain beer's video of its "Beer Cannon" that fires cans of Milwaukee's Best Light to destroy such unmanly targets such as china dishes, house plants and fruit has inspired discussion but not much consumption.

Sales of Milwaukee's Best fell 11% in supermarkets for the 52 weeks ended Sept. 9, according to Information Resources Inc., and sales of Best Light dropped 7.5%.



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