Saturday, October 14, 2006

Can You Hear Them? They're Talking About Us: Chrysler Re-Signs Brandimensions to Keep Up With Blog Chatter

by Gavin O'Malley & Jean Halliday
published October 12, 2006

NEW YORK ( -- Have you seen what the bloggers are saying about that Dodge ad! Well, Chrysler Group certainly has, thanks to its relationship with Brandimensions, a research firm that measures real-time consumer opinion based on buzz from social networks, blogs, message boards and other internet sources. After a short review, Chrysler has signed the firm to another three-year contract.

"More and more people are conversing with each other on social networks and blogs," said Randall McAdory, manager-business intelligence at Chrysler Group. "We want to know what they are saying about us."

Brandimensions is not only responsible for monitoring digital mentions of Chrysler Group's Chrysler, Jeep and Dodge brands, but is now involved on a strategic decision-making level. "We're helping them validate specific marketing initiatives," said Brandimensions' CEO, Bradley Silver.



Post a Comment

Links to this post:

Create a Link

<< Home