Can You Hear Them? They're Talking About Us: Chrysler Re-Signs Brandimensions to Keep Up With Blog Chatter

copyright Adage.com
by Gavin O'Malley & Jean Halliday
published October 12, 2006

NEW YORK (AdAge.com) -- Have you seen what the bloggers are saying about that Dodge ad! Well, Chrysler Group certainly has, thanks to its relationship with Brandimensions, a research firm that measures real-time consumer opinion based on buzz from social networks, blogs, message boards and other internet sources. After a short review, Chrysler has signed the firm to another three-year contract.

"More and more people are conversing with each other on social networks and blogs," said Randall McAdory, manager-business intelligence at Chrysler Group. "We want to know what they are saying about us."

Decision-making
Brandimensions is not only responsible for monitoring digital mentions of Chrysler Group's Chrysler, Jeep and Dodge brands, but is now involved on a strategic decision-making level. "We're helping them validate specific marketing initiatives," said Brandimensions' CEO, Bradley Silver.

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