Thursday, October 19, 2006

Friendster's User-Gen. Political Ads

copyright iMedia Connection
by Roger Park
published October 16, 2006

Friendster has partnered with ViTrue, Inc. to host "Get Political," a user-generated political ad contest.

Through the partnership, ViTrue will provide its user-generated video platform to enable Friendster's 33 million members to share their opinions about U.S. politics. Friendster will first evaluate each video using ViTrue's review and approve module.

Kent Lindstrom, president of Friendster, says, "With the easy-to-use ViTrue video platform, our politically savvy members can engage in important political dialogue and use Friendster as their hub for political expression and participation. We're excited to see the creativity and passion that our members' political views spark in an effort to show support to their chosen candidates and political parties."



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