Wednesday, October 18, 2006

Jay-Z Gets a Marketing Title at Anheuser-Busch. Rapper Named 'Co-Brand Director' for Budweiser Select

copyright Adage.com
by Jeremy Mullman
published October 17, 2006

CHICAGO (AdAge.com) -- Anheuser-Busch is hoping Jay-Z can bring Budweiser Select beer the kind of blingy success Courvoisier and Cristal have enjoyed.

'His unique spin'
A-B named the aspiring hip-hop mogul -- aka Shawn Carter -- "co-brand director" for Bud Select today, noting, in a press release, that the rapper "will participate in Budweiser Select planning sessions to provide his unique spin, thoughts and insights on various brand programs."

The release added: "Jay-Z also will be involved in providing direction on other upcoming Budweiser Select television ads, radio spots, print campaigns and several high-profile events."

A-B's VP-brand management, Marlene Coulis, was unavailable to immediately answer questions about the extent of Jay-Z's role on the brand.

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