Thursday, October 19, 2006

From the Sublime to the Insanely Ridiculous

by David Feldt
published October 19, 2006

At dinner last night the first thing the waitress asked us was the question that has become so derigeur: Still or Sparkling? This got me thinking about the evolution of that most basic and fundamental life-sustaining substance - H20 - and its marketing ascendence. Bottled water has become part of our pop culture - it has evolved from a symbol of health to European sophistication (remember Perrier in the 70s? Evian in the 80s? Fiji Water?) to spirituality (Madonna and Britney only drink Kabbalah Water) to the ultimate expression of our Hip-Hop Age - Bling!



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