Thursday, October 19, 2006

CBS Brand Channel on YouTube Launches


copyright imediaconnection.com
by Roger Park
published October 18, 2006


NEW YORK - YouTube, Inc. and CBS Corporation have launched a free and ad-supported CBS brand channel.

The ad revenue sharing partnership will feature clips from CBS programs like "Late Show with Dave Letterman," "The Late Late Show with Craig Ferguson," "NCIS" and "CSI: Miami."

CBS plans to add more content such as news and sports in the upcoming months.

YouTube, which was recently acquired by Google Inc., announced a partnership in August with Warner Bros. Music to launch the first brand channel on its video-sharing site.

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