Wednesday, October 04, 2006

Digital TV penetration reaches 70.2% of UK households


copyright brandrepublic.com
by Mark Banham
published October 4, 2006

LONDON - The proliferation of digital television in the UK is advancing, with 70.2% of households now viewing through a digital box or digital-ready television, according to a new report by Ofcom.

The figure rose from 69.7% at the end of March this year.

According to the media regulator's Digital Television Progress Report, 17.7m households were watching digitally by the end of June 2006.

The report also reveals that the large majority of digital television receivers are now being bought for use on additional television sets within the home to complement digital viewing on the household's primary television.

FULL ARTICLE

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