Tuesday, September 12, 2006

News Corp pays $187.5m for ringtone firm Jamba



copyright brandrepublic.com
by Alex Donohue
published September 12th, 2006

LONDON - News Corporation is to acquire a 51% stake in VeriSign's ringtone sales unit Jamba, the company behind the Crazy Frog, in a deal understood to be worth $187.5m.

Berlin-based Jamba, which is known as Jamster in the US, will be merged with Mobizzo, which sells video clips of Fox TV shows, dubbed "mobisodes", and additional mobile phone content, but the company will continue to trade under the name Jamba.

News Corp's mobile entertainment executive Lucy Hood will be tasked with overseeing the venture, which should ensure that the company becomes a major presence in the European market, where potential losses at Mobizzo will be offset by Jamba's profitability.

FULLE ARTICLE - http://www.brandrepublic.com/bulletins/br/article/592021/news-corp-pays-1875m-ringtone-firm-jamba/
LINKS - http://www.jamba.de/ - http://www.jamster.com/ -

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