Friday, October 20, 2006

A New Branding Paradigm, Online and Off


copyright iMedia Connection
by Joseph Carrabis
published October 20, 2006

The NextStage CRO explains how the rise of online social networks means that brands must pull rather than push, and how to turn your brand messaging upside-down to reach your consumers.

I've written about my joke list and how sometimes what I receive is linked serendipitously to some research NextStage is doing. It happened in Social Networks and Viral Marketing, and it happened again in mid-June of this year.

FULL ARTICLE

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