Commentary: Broadband and the Lost Art of Seduction

copyright Adage.com
by Simon Assaad and David Carson
published October 10, 2006


NEW YORK - Stop treating your audience as "just friends," say Heavy.com co-founders Simon Assaad and David Carson. Instead of marketers always interrupting the people they're trying to reach, how about they treat them as if they were on a date -- with some seduction. You'll be surprised at how far a little entertainment and flattery will go.

Who reading this likes to be interrupted? When was the last time you thanked someone for interrupting you? We put up with it from children because they don't know any better, but from adults we expect more. Yet we have built an industry around interruption. We interrupt our customers right in the middle of their leisure time -- their "me time." So it's no surprise we have trained them to ignore us.

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