Friday, September 01, 2006

Top Marketers Pull Out of 'Survivor' by Marc Graser



copyright Adage.com
Published: August 31, 2006

LOS ANGELES (AdAge.com) -- It's not about race. It's just business. General Motors Corp. and a number of other advertisers have dropped "Survivor" from their schedules for the coming season. The most significant pullout is GM, which is the reality show's top advertiser. Home Depot, Campbell's Soup and Coca-Cola North America have also confirmed their brands will not be appearing this coming season.

FULL ARTICLE: http://adage.com/mediaworks/article?article_id=111589
CONTACT: mgraser@crain.com

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