Wednesday, August 30, 2006

Free database of logos and brand identities is unveiled by Sarah Woods

copyright Brand Republic
Published: 30 Aug 2006

LONDON - An online keyword search database of logos and brands has been launched, targeting brand designers.

The Identity Archives Project website is a free resource, built on the contributions of graphic designers and brand identity specialists.

The idea is that designers from around the world can upload their designs along with keywords describing conceptual, aesthetic, typographic and other descriptive information. In addition, the industry, year released, designer and design firm credits can be added.

Gabe Ruane, the website and project founder, said: "I envision the site playing an important role in the design research process. There are plenty of logo databases out there, but this is the only free option with keyword searchable identity designs. There's no need to register either."

The website is open to designers, brand managers, marketing professionals, educators, students, brand identity design enthusiasts and the general public.


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