Watchdog Group Criticizes Placement of 'Superman' Ads by Ira Teinowitz

copyright Adage.com
Published: August 23, 2006

WASHINGTON (AdAge.com) -- The Children's Advertising Review Unit has slapped Warner Bros. for advertising the PG-13 rated film "Superman Returns" on the Cartoon Network. CARU, the ad industry's self-regulatory body that oversees children's advertising, today said that touting the film on children's programming is wrong, considering the film's rating for older teens. The Motion Picture Association of America describes the PG-13 rating as a warning to parents that movies may not be suitable to young children.

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