Thursday, August 31, 2006

Get Your Name in The Song: Jessica Simpson is singing your song. Literally.



copyright Adage.com, by Andrew Hampp
Published: August 30, 2006

NEW YORK (Adage.com) -- In what might be termed a first in "addressable" music marketing, Ms. Simpson and her backup singers have sung 500 first names to be selected by fans buying her latest song "Public Affair." Selling at $1.99, Ms. Simpson's "Custom Cuts" is the first of its kind for Yahoo's digital music download service. Fans can visit the Yahoo website and select their own names to be inserted into the download during the song's second verse.

FULL ARTICLE: http://adage.com/mediaworks/article?article_id=111575
YAHOO LINK: http://music.yahoo.com/jessicaforyou/
ANDREW HAMPP: aaintern@crain.com

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