Research Team Develops Shopping-Cart Ad System by Mya Frazier

copyright Adage.com
Published: August 30, 2006

EW YORK (AdAge.com) -- Mediacart Will Soon Be Tested in a Major Northeast Grocery Retailer.

A team of 25 market researchers and engineers who once built computers for military tanks and submarines have spent the last six months observing 150 shoppers in a mock grocery store test lab in Frisco, Texas. Their aim: to find out how much advertising on shopping carts is too much.

he result is Mediacart, a shopping cart ad system that runs digital ads and promotions -- via high-resolution video screens without audio -- that will soon be tested in a major grocery retailer in the Northeast.

FULL ARTICLE: http://adage.com/article?article_id=111579
MYA FRAZIER: myafrazier@runbox.com
MEDIACART LINK: http://www.mediacart.com/