BBH Gets Viral for Smirnoff Raw Tea by Eleftheria Parpis

copyright Adweek.com
Published: August 9, 2006

NEW YORK Croquet, Ivy League pedigrees, yacht rides and Topsiders are not exactly fixtures of the average rap video. But a two-minute-plus viral effort advertising Smirnoff's Raw Tea malt beverage fuses hip-hop sensibilities with notions of "prep power."

Since its debut on YouTube a week ago, "Tea Partay" has become a viral hit, drawing more than 350,000 views and overwhelmingly positive feedback. It ranked seventh for the week in terms of total viewings and garnered the 12th-most viewer comments.

FULL ARTICLE: http://www.adweek.com/ - keyword: RAW TEA
LINKS: http://www.teapartay.com/ - http://www.bbh.co.uk/