YouTube Success Rockets Band to Fame

copyright Adage.com
By Andrew Hampp
Published: September 05, 2006

NEW YORK (AdAge.com) -- You may not have heard of OK Go, but the Chicago rock power-pop outfit just made history. The band's ultra-low-budget clip for "A Million Ways" recently became the most-downloaded music video of all time with more than 9 million downloads.

Filmed in lead singer Damien Kulash's backyard, the three-and-a-half minute ditty features the band performing an elaborate choreographed dance over one continuous take, with bassist Tim Norwind lip-synching Kulash's vocals.

FULL ARTICLE & Q&A WITH OK GO: http://adage.com/digital/article?article_id=111678
EMAIL ANDREW HAMPP: aaintern@crain.com