Saturday, September 09, 2006

Free, as in Beer



copyright WiredMag.com
by Lawrence Lessig
published: September 2006, Issue 14.09

Ever since the birth of the free software movement, its defenders have struggled to explain just what "free software" is. If it is free, how do coders eat? And how do businesses that support the software – IBM, Hewlett-Packard – make any money from it?

(...) A bunch of Danes, however, apparently didn't get the memo. In June, a Copenhagen artists' collective called Superflex released version 3.0 of a new beer called – you guessed it – Free Beer. "Free beer?" you ask. "Think free," Superflex members helpfully explained at the launch, "as in free software." Under the supervision of Birthe Skands, former chief of development at Carlsberg Beer, the brewery is now scaling up quickly to meet unexpectedly high demand. The first batch of 2,850 70-cl bottles (generous at about 24 ounces, so the natural tendency is to share) sold out practically overnight. Distribution deals are being negotiated with other breweries, especially overseas. And Superflex has now established a Free Beer Foundation to spread the profits to other like-minded projects.

FULL ARTICLE - www.freebeer.org

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